Studio Degens is a creative direction studio shaping how brands are seen in stills, motion and language. We're based in the gloriously sunny city of Cape Town, South Africa, serving a global portfolio of clients.
ABOUT
Creative direction
1/4
Visual concept and development
2/4
Copywriting and tone of voice
3/4
Styling
4/4
SERVICES
Our offering, in stills and motion:
SERVICES
1 Direction
A brand needs a clear point of view before it needs anything else. We define how a brand looks, sounds and feels, distilled into a brand foundation document covering visual identity and tone of voice. The result is clear creative direction packaged to brief any team, photographer or partner, now or in future.
Our offering, in stills and motion:
The execution of a strong foundation document. We take a campaign from concept to final assets, in stills and motion, working with a curated team of photographers, videographers and stylists. Copy is included where needed. The result is a complete set of finished, ready-to-use visuals. No loose ends.
2 Campaign
For brands who want us around for the long haul. An ongoing creative partnership, season after season, maintaining and evolving the visual identity as the brand grows. The result is consistency without complacency, and a creative partner who already knows the brand inside out.
3 Continuity
TEAM
Our founder, Antoinette Degens, spent fifteen formative years ascending the fashion editor food chain in Amsterdam, a trailblazer in flats. She travelled the world, developing her relentless passion for beautiful visuals as Senior Fashion Editor at ELLE, Fashion Director at Glamcult, and contributor to Harper's Bazaar, before returning to her home country.
Completing the duo is Daniël Geldenhuys: writer, editor, and South African fashion week nerd. Having worked at the forefront of South Africa's shift from print to digital, he understands instinctively how to produce and prime content for any platform. Relying heavily on the Notes app, Daniël leads narrative development and copy, aligning visual and verbal identities.
Together these partners in crime, with an uncanny resemblance, operate with just the right amount of intensity, efficiency and humour. No algorithms were harmed in the making of this studio.
HOW WE WORK
We develop original visual concepts from first idea to final execution, building the image, shaping the narrative, and obsessing over every last detail. Our uncompromising editorial approach is defined by purist, off-the-cuff direction.
Each project is considered and visually enduring. We have a weakness for beauty, a taste for edge, and an interest in the perfectly imperfect. Standards are high. Egos are not. Methodical in process and meticulous in detail, we collaborate with a select network of highly skilled photographers, videographers and designers.
CLIENTS
ELLE NL · Glamcult · Harper's Bazaar NL · Levi's · Converse · G-Star RAW · Eat Dust · Girls of Dust · Trenery · Country Road · Woolworths · Fields · WWF · Belkin · NORTH VCA
CONTACT
STUDIO
Studio 14, Montebello Design Centre
31 Newlands Avenue, Newlands
Cape Town 7700
South Africa
HOMEY Magazine
Stories of inspiring global South Africans. A refined digital platform. A definitive creative directory. Unseen, unheard, untold.
HOMEY Magazine, is a digital ode to the incredible talent we work with and admire in South Africa. HOMEY goes inside the minds of exceptional creatives, chronicling their unseen, unheard, untold stories on a thoughtful online platform. We publish as we produce. Read our latest stories here.
HOMEY MAGAZINE
Stories of inspiring global South Africans. A refined digital platform. A definitive creative directory. Unseen, unheard, untold.
HOMEY Magazine, is a digital ode to the incredible talent we work with and admire in South Africa. HOMEY goes inside the minds of exceptional creatives, chronicling their unseen, unheard, untold stories on a thoughtful online platform. We publish as we produce.
Read our latest stories here.